In today’s competitive market, retaining customers and reducing churn are essential for long-term success. With businesses with solid customer education programs reporting an average 7.6% increase in revenue, this is one of the most effective ways to achieve significant improvements in customer satisfaction, retention, and overall business growth.
Thinkific Plus offers businesses a comprehensive platform for delivering impactful customer education at scale. By guiding customers through onboarding, deepening their product knowledge, and continuously engaging them with education, companies can build loyalty, reduce support needs, and create advocates who contribute to long-term, sustained growth.
This blog post will explore why customer education is vital for your business’s success, delve into the strategic advantages of using Thinkific Plus, and highlight real-world success stories from innovative brands like Chargebee, Hootsuite, PayShepherd, and Flashpoint. Whether your company is just starting or looking to expand its education initiatives, Thinkific Plus can help you drive better results.
Skip ahead:
- Why customer education is essential for business success
- Thinkific Plus: Driving success in customer education
- Benefits and Success Stories
- Getting started with Thinkific Plus
Why customer education is essential for business success
Customer education has become more than just an added service; it’s a strategic asset that drives engagement, satisfaction, and long-term business growth. By equipping customers with the tools and knowledge they need to succeed, your company can foster loyalty, boost product adoption, and enhance the overall customer experience.
Educating your customers helps them maximize the value of your product, reducing frustration and ensuring that they stay engaged over time. This not only improves retention rates but also transforms customers into advocates who actively recommend your brand. Well-educated customers are empowered to navigate and leverage your product independently, reducing their need for support and freeing up your customer success team to focus on complex, high-value interactions.
A strong customer education program can also accelerate the time to value. When customers quickly learn how to use your product and achieve their goals, they are more likely to continue using your service and explore additional features. This creates a cycle of deeper engagement and loyalty that supports customer lifetime value (CLV) and overall revenue growth.
Moreover, customer education allows your team to track the impact of educational content through metrics such as course completion rates, customer feedback, and engagement analytics. These insights help refine your educational strategy and prove its value to stakeholders, showing that investing in customer education yields measurable returns.
Thinkific Plus: Driving success in customer education
Thinkific Plus is designed to help companies create impactful and scalable customer education programs that support growth and retention. By providing a comprehensive suite of tools for course creation, engagement, and analytics, Thinkific Plus empowers your team to deliver effective training that meets your customers’ needs at every stage of their journey.
Benefits and Success Stories
Global expansion success: How Chargebee leveraged Thinkific Plus for worldwide growth
Chargebee, a leading revenue growth management platform for subscription businesses, faced the challenge of delivering scalable, high-quality educational content to a rapidly expanding customer base. To empower users and ensure they could effectively manage subscription billing, revenue recognition, and other critical processes, Chargebee sought a robust, scalable solution.
They launched Subscription Academy using Thinkific Plus, creating a comprehensive online learning platform with expert-led masterclasses, courses, and certifications. The platform’s user-friendly design and powerful analytics allowed Chargebee to continuously refine the learning experience and scale their offerings without constraints.
“Thinkific Plus offers exceptional scalability, enabling businesses to grow their course offerings and student base without any limitations.”
— Guy Marion, Chief Marketing Officer at Chargebee.
Results:
- Over 5,400 learners trained across 20+ countries, leading to increased customer proficiency and reduced churn.
- More than 800 learners showcased their certifications, boosting community engagement and strengthening Chargebee’s global brand presence.
Boosting customer loyalty: Hootsuite’s winning strategy with Thinkific Plus
As the world’s most widely used social media management platform, Hootsuite serves over 16 million users and needed an efficient way to train its expansive audience. The challenge lay in not only teaching customers how to use the Hootsuite Dashboard effectively but also expanding their expertise in social media marketing to transform them into brand advocates.
Hootsuite utilized Thinkific Plus to develop Hootsuite Academy and offer a range of scalable video courses and certifications available to both customers and the general public. Hootsuite Academy covered topics like social media marketing, social selling, and social advertising, elevating user knowledge and engagement.
“Hootsuite Academy is probably one of the most powerful tools we have for reducing churn and increasing retention.”
— Ryan Chynces, Former Online Education Manager at Hootsuite.
Results:
- More than 450,000 students trained and 72,000 certifications awarded, creating a large base of knowledgeable, loyal users.
- A significant reduction in churn as customers felt more confident and engaged, leading to improved retention and stronger advocacy.
Streamlining customer onboarding: PayShepherd’s journey with Thinkific Plus
PayShepherd streamlines contractor relationships and provides project insights for industry asset owners. However, they faced significant challenges in onboarding new users.
The process was time-consuming, requiring one-on-one meetings to guide users through every part of the software. This hands-on approach wasted valuable resources and became a roadblock to company growth.
PayShepherd implemented Thinkific Plus to address these challenges, creating a self-guided online training program. This platform allowed users to understand the software at their own pace, freeing up the company’s resources and ensuring consistency in training across their growing customer base.
“We had an incredibly successful rollout. We were utilizing Thinkific Plus within four weeks. It had returned back to our team 350 hours within three months.”
— Jenn Hunter, Co-FounderPayShepherd
Results:
- A 75% reduction in onboarding time, saving 350 hours in just three months.
- Positive feedback from users who appreciated the platform’s support for various learning styles, including visual and downloadable content.
PayShepherd used Thinkific Plus to optimize resources and enable their team to maintain its human touch while scaling to serve more users effectively.
Scaling customer education to empower users: Flashpoint’s transformation with Thinkific Plus
Flashpoint, a leading intelligence and risk management company, understands that effective customer education is essential for enabling clients to leverage their platform for detecting and mitigating physical and cyber threats. Initially, Flashpoint’s customer training relied on in-person sessions and webinars, which proved to be resource-intensive and difficult to scale as their user base grew. The company needed a comprehensive solution to deliver high-quality, scalable training without compromising on content quality or engagement.
Thinkific Plus provided the ideal platform for Flashpoint to transition to an on-demand, self-guided learning model. This shift allowed the company to develop an online academy that empowered users to learn at their own pace while maintaining consistent, high-quality training across the board.
“Using Thinkific Plus has allowed us to employ our customer education at scale. To date, we have educated over 3,000 users in our products and services. Without Thinkific Plus, it would have taken an immense amount of resources to train our user base.”
— Grace Tilmont, Director of Education Services at Flashpoint
Results:
- 3,000+ users trained in their products and services, significantly reducing the resources needed for large-scale training.
- Enhanced customer onboarding and engagement, allowing users to build confidence and improve product usage efficiency.
The flexibility of Thinkific Plus enabled Flashpoint to integrate multimedia content, create tailored learning paths, and provide continuous updates to reflect the ever-evolving nature of their platform. This scalable approach not only improved the customer education experience but also positioned Flashpoint as an industry leader in proactive, customer-focused training.
Getting started with Thinkific Plus
The success stories of Chargebee, PayShepherd, Hootsuite, and Flashpoint illustrate the transformative power of a comprehensive customer education strategy. With Thinkific Plus, you can create scalable, impactful training programs that drive customer engagement, reduce churn, and foster loyalty.
Whether your focus is streamlining onboarding, minimizing support demands, or boosting product adoption, Thinkific Plus equips your team with intuitive tools, advanced analytics, and seamless scalability. Launch courses quickly and effectively while tracking your educational impact in real-time.
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