Thinkific Logo

Thinkific Logo

1 Million+

courses published

$1.9 Billion

earned by creators on Thinkific

378 Million+

course enrollments

Key Takeaway

  • Lower Starting Price – Thinkific starts at $36/month (Kajabi starts at $71 per month).

  • Longer Free Trial – Thinkific offers a 30-day free trial (Kajabi offers only 14 days).

  • 90+ App Integrations – Boost engagement & automation (Kajabi offers built-in-marketing tools).

  • Stronger Marketing Tools – Built-in lead generation & sales funnels.

  • Fast, Reliable Support – Thinkific is known for quick responses and dedicated help to ensure your success.

  • Switch to Thinkific for More Growth, Flexibility & Support!

Trusted by 800,000+ creators, including:
Later
Hootsuite
Shopify
Keap
CFI

Thinkific vs. Kajabi

Top FeaturesKajabi
Starting price

Starts at $36/mo

Starts at $71/mo

Create courses with any content type
Learning Communities
Host Coaching sessions or Webinars (free and paid)
Offer Digital Downloads (free or paid)
Easy to use landing pages, powered by AI
Customizable email sequences
Branded mobile app for Courses and Communities

$199/mo add-on

$89/mo

Email and chat support
Private instructor community
Certificates for course completion
App integrations

90+ in the Thinkific App Store

Available on Basic, Growth, and Pro Plans

Why Thinkific? Watch Diamond's Story.

"I started selling courses two years ago and have tried many platforms - LearnWorlds, Kajabi, Kartra - but when I found Thinkific, it completely transformed my entire business.  

The day I signed up for Thinkific, I reached out to support and received a response in less than 30 minutes - something I never experienced with other platforms.

The Bulk Import feature made transitioning from Kartra a breeze. With just a click, I was able to upload all my content seamlessly, saving me time and hassle."

What's important to education and training businesses?

The right tool can help you build, market, and sell an unforgettable course experience worth paying for. Let’s take a look at some of the differences between Thinkific and Kajabi.

An easy-to-use course builder is the most important part of any course platform. An intuitive course builder allows you to focus on your expertise and business; not on spending time learning how to use the platform.

Kajabi offers an impressive interface. Though it may take solopreneurs or teams some time to learn how to build a course on Kajabi, most of the necessary course builder tools exist.

Thinkific offers a course builder designed for growing education businesses and corporate teams. It’s simple and gives training businesses the ability to build their entire course without a big learning curve. Simply put, we offer a design and build experience that is approachable for everyone, and that will drive student engagement and retention.

A great learning experience is vital to your success as a training business. It will help your students learn more effectively and make them want to share it with their friends — helping you grow your business.

A great learning experience is vital to your success as a course creator. It will help your students learn more effectively and make them want to share it with their friends — helping you grow your business. Kajabi offers a modern learning experience for students. A clean design gives courses that are both engaging and exciting.

Thinkific offers an unmatched suite of functionality that extends beyond how the course looks, and with Thinkific Mobile you can reach your audience anywhere, anytime on any device. These features help turn a student’s experience from exciting to extraordinary.

After publishing your course, you need to get it in front of the right audience. Sales and marketing tools enable education and training businesses to gain visibility and earn revenue.

Kajabi has helpful native sales and marketing features such as email marketing and pipelines. These options are great for growing education businesses and corporate teams looking to get started fast and stay on one tool; but if you want more, you may find your options limited.

On Thinkific, you can build high-performing landing pages for your digital learning products leveraging AI tools to help you personalize and optimize your content. You can also grow your email list, and roll out automated email flows with Thinkific's email automation tools. If that's not enough, Thinkific has 90+ integrations in the Thinkific App Store. Gain the extensibility and flexibility of apps like ActiveCampaign, Mailchimp, Constant Contact, Shopify, Salesforce, and many more. These apps are created by developers for Thinkific and can be downloaded, installed, and implemented without any coding required for all Thinkific users.

It’s important to choose a course platform that you can trust. Getting the answers to your questions should be easy and your data should be secure.


Both Thinkific and Kajabi offer a network of experts, a growing community of peers, and a responsive Support team. As you grow, and your learning platform becomes mission-critical, Thinkific offers more security and support options to ensure your success.

A course platform is a big investment. Not only do you want a tool that fits your budget, but it should also satisfy your needs now and into the future.

Kajabi offers three tiers that vary mostly on usage. Users have access to almost all features within their core plan.

Thinkific offers tiers for businesses from side hustle to enterprise. And with add-on features like a Branded Mobile app ($199/mo) and more, no matter what stage you’re in, you have access to the functionality you need without paying for things you don’t need.

These powerful yet easy-to-use features were designed to help you sell more and save time on demanding accounting and admin tasks so you can focus on what you do best: creating content and growing your business.

Thinkific's Dashboard Screenshot

A trusted, proven all-in-one platform to build, market, and sell learning experiences

Save 25%!
Pay AnnuallyPay Monthly
Basic
$36/month$49/mo
Save $156 by billing annually

Gain access to core features and essential tools you need to successfully launch your online learning business.

Get Basic
  • Free access to our Accelerator Program

  • Unlimited Courses

  • 1 community

  • 5 spaces per community

  • 5 Digital Downloads

  • 5 Coaching & Webinar sessions

  • 1 administrator

  • Unlimited Students

  • Email and live chat support

  • Branded Mobile (Add on)

  • Includes all Free features

  • Custom domain

  • Coupons & discounts

  • Affiliate selling

Start
$74/month$99/mo
Save $300 by billing annually

Unlock additional features designed to help drive student engagement and create an amazing student experience.

Start Your 30-Day Trial
  • Free access to our Accelerator Program

  • Unlimited Courses

  • 1 community

  • 10 spaces per community

  • Unlimited Digital Downloads

  • Unlimited Coaching & Webinars

  • 1 administrator

  • Unlimited Students

  • Email and live chat support

  • Branded Mobile (Add on)

  • Includes all Basic features

  • Assignments

  • Bundles and add on packages

  • Memberships & payment plans

  • Live lessons

  • Advanced course-building options

  • Advanced website code editing

Most Popular
Grow
$149/month$199/mo
Save $600 by billing annually

Grow your online business with more advanced tools that will help you sell more and expand into multiple learning products.

Start Your 30-Day Trial
  • Free access to our Accelerator Program

  • Unlimited Courses

  • 3 communities

  • 20 spaces per community

  • Unlimited Digital Downloads

  • Unlimited Coaching & Webinars

  • 2 administrators

  • Unlimited Students

  • Phone and priority email support

  • Branded Mobile (Add on)

  • Includes all Start features

  • Remove Thinkific branding

  • Thinkific Analytics

  • Bulk student emailer

  • Bulk enrollments

  • API access

FAQs

Thinkific is unique in a few key ways:
1. It's easy to set up and make your own without any coding experience. You get out-of-the-box templates and integrations, plus full ownership over your site so you can customize it according to your brand.
2. It creates an incredible experience for your students at every step, from arriving at your website to completing your course and achieving their goals.
3. You have an entire Support team backing you through your entire journey, plus access to an extensive knowledge base and partner network.
Feel free to take a closer look at how our features compare to other platforms like Teachable, LearnWorlds, Podia.

Whether you're moving to Thinkific from another learning management system (LMS) or a custom built site, we ensure a seamless transition for you and your students. We'll answer all your questions around content migration and support you with bulk student enrollment so nothing falls through the cracks. Our Support team is committed to ensuring that items like student progress, enrollment dates, and logins are completely transitioned onto our platform.

Absolutely! You can find a quick 15 min demo of Thinkific here. It will cover everything from building out your course and customizing your website, to integrating with the business tools you already use and love. We recommend that you sign up so you can follow along with the demo and start building your course right away.

Thinkific is an all-in-one platform allowing anyone to create, market and sell their digital learning products. Whether you're a coach, podcaster, author, consultant, influencer, musician, instructor, or entrepreneur! Share your unique genius.

Full e-commerce payment processing is included. Accept all major credit cards with a simple and secure checkout, and receive instant access to your funds in your account. We provide an SSL certificate to help ensure that all your data and customer information is secure. Note that transaction fees may apply if third party payment processors are used.

A Thinkific Community is an online learning environment where students can engage in an interactive, communal learning experience. It shifts learning from a 'one-sided' experience to a collaborative, 'two-way' exchange.

Thinkific Communities allow you and your audience to connect globally, build trust and loyalty, and collaborate socially. You can build a community around your existing content to add even more value to your online courses, or create a community as a stand-alone, sellable product!

You can create a dedicated space for students to share knowledge and foster relationships while keeping the focus on your brand. Each community is a dedicated page on your Thinkific site where students and instructors can interact through posts and comments.

Build a new lead and revenue stream with Digital Downloads! Drive leads or launch a new revenue stream by showcasing your unique genius and expertise. Upload or repurpose existing content - common digital downloads include eBooks, PDFs, templates, workbooks, guides, and spreadsheets.

Digital Downloads can also help you get started and earn more, faster. Whether you are just starting with Thinkific or already have existing products, setting up digital downloads is quick and easy - upload your file, price your product, and create a beautiful landing page using AI within minutes, not hours or days.

Forge deeper connections and drive leads and revenue with Coaching & Webinars! Elevate engagement with your audience while boosting your bottom line.

With Coaching & Webinars, you can create and offer access for your 1:1 or 1:many live offerings for your leads and existing customers. Coaching sessions, webinars, or office hours - it can be just about anything you can think of!

Discover revenue streams through courses, communities, and digital downloads.

Course Platform

Create and organize your courses easily, with our intuitive designs and drag-and-drop functionality. 

Digital Downloads

Sell digital products, such as templates, eBooks, and more to generate new leads and maximize your earnings. 

Coaching and Webinars

Strengthen your relationship with your audience by offering personalized coaching sessions, workshops, webinars, and more.

Curious how Thinkific compares to other platforms?

We've broken down key differences and features below, to help guide your research.

Meet other customers who have earned from their expertise

Ellie Diop, Ellie Talks Money

Turned a $1,200 stimulus cheque into a 7-figure business

Portrait of Ellie Diop
Deanna Wolfe, Dietician Deanna

Moved from one-on-one coaching to earning millions in online courses

Portrait of Dietician Deanna Wolfe

“Even though this is solely my business, its really nice to feel like Thinkifics team is on board, cheering me on.

Ellie Diop, Ellie Talks Money
George Pitts, The Income Academy

From being in debt and living paycheck to paycheck to earning seven-figures a year

Portrait of George Pitts
Amanda Schoenberg, Baking for Business

From struggling financially to two six-figure businesses

Portrait of Amanda Schoenberg surrounded by baking supplies

“We all have a gift that someone needs. Don’t let technology, imposter syndrome, or other limiting beliefs scare you. Just put yourself out there and get started.”

Amanda Schoenberg, Baking for Business
Latrina Walden, Latrina Walden Exam Solutions

Produced 7 courses which attracted over 5,000 students

Portrait of Latrina Walden

It’s something that I never thought would happen. My husband and I went from having full-time, stressful jobs to being able to work around our family and earn more money.”

Ellen Daly, Sundown Lines

“When I researched and compared Thinkific to other platforms, it completely blew me away.”

Diamond Lee, founder of the Digital Income Mastery 
Elizabeth Rider, nutrition and healthy living expert

I chose to use Thinkific because it was very user-friendly, both for me as a course creator and for my students.

Portrait of Elizabeth Rider