Thinkific gives anyone, anywhere the ability to easily create, market, and sell their own digital learning products

Thinkific exists at the intersection of business and education. With Thinkific you can create a new business or extend an established one. Our platform gives entrepreneurs and established businesses alike everything they need to build, market and sell courses and other learning products, and to run their business seamlessly, under their own brand, on their own site. Thinkific is headquartered in Vancouver BC, and proudly supports course creators from more than 165 countries.

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Our Leadership Team


Greg Smith

Greg is the Chief Executive Officer and co-founder of Thinkific. Greg is responsible for the overall strategic direction of the Company and our Platform. Greg is co-founder and Chief Executive Officer and a course creator at a customer of Thinkific. Prior to Thinkific, Greg practiced securities and corporate law. Greg holds a BComm and LLB from the University of British Columbia.


Steve Krenzer

Steve Krenzer brings over 20 years of executive experience leading operations and sales and marketing in data analytics and eCommerce. He was appointed President in September 2022. He has provided executive leadership to some of the largest private and publicly traded platforms on-line, including previous roles at Groupon and Core Digital Media Group. Steve served as Groupon's Chief Operating Officer from November 2017 to 2020. His role included ultimate oversight of Groupon's North America and International segments, as well as Global Marketing and Global Operations. Prior to joining Groupon, Steve was the CEO of Core Digital Media, a leading online direct-response advertising company and one of the internet's largest display advertising providers. Prior to Core Digital Media, he held a variety of senior executive positions at Experian, ultimately serving as President of Interactive Media. Steve brings extensive experience scaling eCommerce companies and in his role of President will be responsible for driving operational excellence and further advancing executional focus across the organization. Steve is also on the Board of Directors, which he joined in February 2022.


Matt Smith

Matt Smith is the Chief Strategy Officer and co-founder of Thinkific. Matt’s role, in conjunction with the Chief Executive Officer, is the development, communication and execution of the corporate strategic initiatives. Matt is a co-founder at, a customer of Thinkific. Matt has 14 years experience in technology companies that have included product, technology, growth and marketing roles. Matt was Chief Technology Officer of Thinkific from April 2012 until 2014 and served as a member of our board of directors from April 2012, until March 2021. Prior to rejoining Thinkific Matt co-founded and served as their Chief Operating Officer and board member from 2014-2021 and 2014-present respectively. Matt holds a BSc in Cell Biology & Genetics from the University of British Columbia.


Corinne Hua

Corinne is the Chief Financial Officer of Thinkific and brings with her over 20 years experience working as a senior financial executive. Corinne’s role is to provide leadership, strategic recommendation, direction and management of the finance, accounting, reporting, controls and legal team. Prior to joining Thinkific, Corinne was the Chief Financial Officer of Traction on Demand, the Vice President Finance for Axia NetMedia Corporation (TSX: AXX), where she oversaw Axia’s North American and international financial operations for eight years, and several other senior financial positions at fast-growing technology companies. Corinne holds a BA in Economics from the University of Calgary and is a Certified Professional Accountant.

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